Creating an on-line presence isn't just about producing an attractive web site. The key to success is strategic usability. Your site must be:

Few consultancies are able to take these priorities and translate them into an aesthetically pleasing web site. WebXpress is one of them. It is possible to design a web site that is easy on the eye, without conflicting with its usability and accessibility.

We will produce an attractive and innovative design that complies with our strategic usability principles, obeys your brand guidelines and is easy to update.

Information and Membership Communication Sites

WebXpress has completed many web sites for membership organisations and understands these sites have to add value to being a member whether this is through an Extranet where members can log in for exclusive information or through the sales members gain through having their name and services listed on the site.

These sites are generally heavily database driven and require a good understanding of the entity relationship within organisations, allowing sites to offer a good search facility for both members and their services.

Integrating with back office membership databases is a skill that WebXpress has spent a good deal of time practicing.

Sites of this nature can often be turned into good revenue sources as banner advertising space can fetch a premium price.

WebXpress can help sell and manage such on-line advertising schemes.

E-Commerce Sites

Usability is of great strategic importance when it comes to an e-commerce site. Get it wrong and not only will you be losing visitors but you will lose sales too.

Having a graphic design that complements the product on offer, but doesn't get in the way of buying them is of paramount importance.

WebXpress has developed its own feature rich shopping basket system called the WebXcart, which mimics the large and popular on-line stores like Amazon.com. This presents the user with a familiar interface so they are comfortable with placing an order and are aware of the navigational choices and decisions that need to be made.

The WebXcart handles global shipping and tax calculations in several flexible ways. It also interfaces with a long list of on-line payment services like WorldPay, PayPals, NetBanx etc.

It is database driven and allows you to manage large catalogues of products with complex pricing structures as well as generate sales statistics on products and customers. Customers can shop anonymously or set up an account.

WebXpress has a wealth of experience creating on-line stores and can help would-be e-merchants through the minefield of taking credit card payments securely on-line and delivering goods internationally.

On-line Brochureware

Even if your products and services cannot be sold on-line, your website can play a key role in generating business. If you get it right, it will support your offline brand, be a great source of new business leads and an asset delivering good service to existing customers.

Getting it right involves understanding strategic usability issues that will make your site search engine friendly and give visitors instant gratification by leaving them in no doubt about what you do and what your company can offer them.