
| 28th December, 2004 | 21st December, 2004 |
|---|---|
Christmas FAFingChristmas is a time when my brethren and I are much in demand. Yes, there has been no holiday for me, too much freshly unwrapped technology to be understood, installed, configured and explained to its new owners... | The Digital Living RoomI was house sitting my neighbour's hi-tech apartment last week and it took me until Thursday to work out how to turn the television on... |
| 14th December, 2004 | 7th December, 2004 |
e-ChristmasUntil now I've been ignoring the retailers' attempts to loosen my wallet by putting Christmas trees up in October. But last night, in the pub, I heard "Merry Christmas" by Slade for the first time this year and like the first call of the cuckcoo that announces Spring, I instinctively knew it was time to go Christmas e-shopping... | Make Love Not SpamNext to world peace, an end to starvation and a cure for cancer, wiping spammers from the face of the earth must be near the top of humanity's goals. Well thanks to a bold and probably illegal initiative by Lycos Europe, we might just be able to achieve it. You, like me, might have forgotten that there are search engines other than Google... |
| 30th November, 2004 | 23rd November, 2004 |
The Attention EconomyWhen designing your web site, assume your target audience has the attention span of a five-year-old child and you'll not go far wrong. What we are all seeking is that cherished second click. You've done the search engine marketing, you've sent out the viral e-mails with the dancing hamster and some how conned, cajoled or even, via banner ads, paid for surfers to turn up at your site and now you've got about ten seconds to convince them to stay and to click further on into your site... | SEM - The unholy union of Marketing and ITIf you like acronyms you are in for treat this week, because I'm going to discuss the highly confusing world of Search Engine Marketing (SEM) which is impossible to do with out spitting out three letter abbreviations like a jammed machine gun. SEM is the pseudo-science formed from the unholy union of Marketing and IT... |
| 16th November, 2004 | 9th November, 2004 |
Joint the Firefox revolutionThis week I'm going to talk you into joining a revolution. It will be an easy sell as the only loser will be Microsoft - a company we all love to hate. But this revolution isn't about hurting Microsoft, it's about reclaiming the web with a browser built by the people, for the people, and for surfing freedom itself. Well, something like that, if you believe the hype from the Mozilla Foundation who released version 1 of their goliath killing Firefox web browser last week... | $2.4M represents a lot of stupid peopleIt is now estimated that 60 per cent of all e-mails sent are spam, which is a sad testament to the gullibility of the human race. If crime allegedly doesn't pay, why do spammers continue to offend unless the rest of us are making it a worth their while? We shouldn't feel sorry for the suckers who click on the spammer's links and hand over credit card details as they are keeping the spammers in business... |