Strategic Usability

"You've invested a lot of time and money getting people to your web site. So don't confuse them, exclude them or lose them, once they get there."
Chris Tomlinson, managing director, WebXpress.

There's a lot of talk these days about "accessibility". Web sites must be accessible to the widest possible audience - not just those who are physically disabled, but those disadvantaged by their bandwidth, software or hardware.

In addition, web sites must be "usable". If your site is not intuitive to use, and even those with 20/20 vision can't find what they want and how to buy it, then it has failed the usability test.

Strategic usability underpins everything that WebXpress does. If visitors can't easily use your site, someone else's web site is just a mouse click away.

Usability is about putting your customer first. It's about increasing their sense of mastery over the website, improving their ability to get things done and ultimately, making their experience of your site a highly satisfying one - and one they can recommend.

A visitor's dwell time on your site depends on their experience. With so little time to convince prospective customers that you are worthy of their business, why make them struggle with a deviant user interface?

Tell us who your customers are, both existing and potential. Then we'll analyse navigation, feedback, consistency, functionality, ease of understanding and simplicity of processes. We can then set about making sure their visits are rewarding - for both of you.

For more on accessibility, please download our policy Download our accessiblity policy

Usability Checker

WebXpress offers a usability check completed in-house by a qualified web designer.

It is intended as a quick and simple guide to give you an estimation of the effectiveness of your web site in terms of an end-user experience. It will also tell you if the site meets industry code standards in order to technically satisfy the needs of the widest possible online audience.

To submit your site, simply fill in the form below and we will get back to you within 48 hours.

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