www.telfordshopping.co.uk

Donaldsons commissioned WebXpress to design, construct and maintain a new website for Telford Shopping Centre in-line with its new branding and communications strategy. We worked closely with WAA who are responsible for all off-line marketing to ensure brand consistency and create a fully integrated marketing campaign.

Solution

Results

The site has proved a great tool for customer relationship management, as customer information requests are directed straight to the centre and can be answered promptly. This was particularly useful during Christmas trading when customers were keen to find out where they could purchase products they had seen in Telford Shopping Centre's TV advert.

In total the centre received approximately 1000 entries, with traffic to the site being generated by from good organic search engine results and the support of an off-line campaign. As a result Telford Shopping Centre was able to build up a database of customer information for all future communications.