 www.lpcreativecrafts.com LP Creative Products Ltd started trading 25 years ago selling craft
materials to the education and hobby market.
They have three brand ranges targeted at different market sectors each
with very different marketing requirements.
Their on-line presence needed to show off the vibrant colourful nature of
their products and give consumers purchasing ideas as well as instructions on how to use them.
LP Creative wanted to sell their products on-line and these sites
represented their first attempt at appealing to the B2C market . Solution- The primary brands were split into separate sites
- Creation of a portal for managing content
- The on-line shop was created to be brand-neutral
- The site was integrated with existing accounting systems
- A Search Engine Marketing campaign was undertaken
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ResultsThe sites have had a fantastic response from existing retailers who
have found the product section a useful reference. Though the site is
primarily targeted at the consumer market, the new sites have considerably improved the profile of the company's retail operation.
People who are more familiar with the brands can now find them in
the search engines.
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