 www.bcbattlers.com BC Battlers is the first creation of media
production company, One31 Media. The concept behind the product is a fusion of
military vehicle and dinosaur fossil creating a cross-breed called a BC Battler.
The aim was to develop a fun, informative,
interactive promotional mechanism to help launch the toy, that in future could
be developed to become a favorite online destination for fans in the 5-11 age
group. Solution
- Animated graphics to illustrate the features of the toys
- Cryptic navigation based on answering questions to lead children through the site
- Toy sound effects
- Limited text and strong pictorial focus
- Scary browser shudder on opening the site
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  ResultsWhilst seeking success in the toy market and in cartoon form on the children’s entertainment channels, this innovative web site helps One31 Media promote the BC Battler concept.
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